Culture. Creativity. Clout.
Bringing the best of Down Under into the living rooms of Aussies
Getting Greaseproof for PUBG
How do you launch a product to an audience already using it? This was our challenge with the release of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Xbox One.
Reputation hacking for KFC
Most Australians believe KFC makes delicious chicken, but not necessarily high quality chicken. While we know that isn’t true, we needed Australians to give KFC credit for their food quality.
Giving a shout-out to Aussie parents
Being a parent isn’t easy. Unfortunately in today’s digital society, being parent-shamed is all too common and easy to do. Huggies wanted to draw a line in the sand and portray a message that if your child is happy and healthy, as a parent you’re doing a good job.
Introducing Culture Converted™
Through the rapid acceleration of platforms such as Instagram and TikTok, new cultural behaviours are forming every second. It’s never been more important for brands to culturally connect to consumers in order to stay relevant. Using data, insights and the power of our WPP partner paid expertise, our planning model leverages culture to convert the changing consumer. Underpinned by earned, owned and paid at every stage of the campaign. Culture Converted plugs brands into what’s making, breaking and shaping culture, forms truly engaging campaigns and achieves measurable business outcomes.