Culture. Creativity. Clout.

Culturally connected, creatively driven and impact obsessed. Work that helps businesses achieve real brand clout. It’s a simple philosophy, but very few agencies do it. We do, and we have a track record to prove it.

Bringing the best of Down Under into the living rooms of Aussies

In the wake of devastating bushfires and a global pandemic bringing travel to a complete standstill, Australian tourism was facing the most difficult period in the sector’s history. We were tasked with reigniting the dream for travel in Australia by facilitating international audiences to explore and experience Australia remotely, and increase Australians’ intention to travel domestically.

Getting Greaseproof for PUBG

How do you launch a product to an audience already using it? This was our challenge with the release of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Xbox One.

Reputation hacking for KFC

Most Australians believe KFC makes delicious chicken, but not necessarily high quality chicken. While we know that isn’t true, we needed Australians to give KFC credit for their food quality.

Giving a shout-out to Aussie parents

Being a parent isn’t easy. Unfortunately in today’s digital society, being parent-shamed is all too common and easy to do. Huggies wanted to draw a line in the sand and portray a message that if your child is happy and healthy, as a parent you’re doing a good job.

Introducing Culture Converted

Through the rapid acceleration of platforms such as Instagram and TikTok, new cultural behaviours are forming every second. It’s never been more important for brands to culturally connect to consumers in order to stay relevant. Using data, insights and the power of our WPP partner paid expertise, our planning model leverages culture to convert the changing consumer. Underpinned by earned, owned and paid at every stage of the campaign. Culture Converted plugs brands into what’s making, breaking and shaping culture, forms truly engaging campaigns and achieves measurable business outcomes.

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