Since starting at Pulse in 2009, Sophie has developed a passion for her clients and their industries, which range broadly from travel and tourism to retail, FMCG, health & wellness and luxury brands. Sophie knows what it takes to help brands truly matter to their audience, and has worked on several industry and market-leading campaigns for her clients. Her current clients include eBay, Coca-Cola, Bacardi Martini Australia, Fitness First, TripAdvisor, MARS and IHG. Known for her media and industry relationships, strategic leadership, interagency collaboration and team work, Sophie prides herself in her ability to effectively partner with clients and colleagues alike. During her 9 years at Pulse, she’s garnered a deep understanding of the Australian and APAC landscape, and the cultural influences that are affecting brands. Prior to Pulse, Sophie worked in recruitment for a leading firm, where she established her skills in client and people liaison. Sophie holds a Bachelor Degree from the University of Sydney, and a certificate in Music Theatre from the National Institute of Dramatic Arts.